Adidas - Stella McCartney
This was a project commissioned by sportswear brand
Adidas & Stella McCartney.
Brief: to create a video that would be mapped onto a 15 foot
structure using multiple 3D projectors. We were asked to heavily feature the English flag.
Olympic athletes would then move onto the stage/structure to reveal the olympic kit. This was to show in front of international press at the Tower of London.
We filmed various athletes recreating their sporting movements, in slow motion. This was then composed onto a moving flag.
All created in After Effects, Lightwave 3D & Premiere Pro.